The plan
One objective becomes one plan, and every task has a name on it.
You state the outcome. Tony reads your Marketing Profile and Brand DNA, sizes up the competition, then turns it into a campaign — audience, offer, budget, dates — split into tasks that each carry an owner, a dependency and a definition of done.
Marketing Profile & Brand DNA
Your products, markets, tone and positioning, held once so nothing has to be explained twice.
Competitor intelligence
Positioning, offers, content themes and SEO gaps — observation kept separate from hypothesis.
Campaigns & artifacts
Every draft is a version you can edit, regenerate and compare. Approved versions are never rewritten.
Planner & queue
Scheduled, deduplicated, and tracked through success, failure or retry — per project and per channel.
Reporting
Reach, clicks, leads and revenue against the exact asset that produced them. No data, no claim.
Objective
200 signups in Brazil this month.
The department
He runs a team. You run him.
Eight specialists, each built for a single job, none of them waiting to be prompted. Tony reads the brief, splits it, and puts a name on every task before a word is written.
The floor, 09:12Twelve on shift · nobody idle · one gate
Tony
Reads the profile, the brand DNA and the competitors. Then decides, and assigns.
Copy
Headlines, CTAs, landing pages, ads, posts, email — and the variants to test them against.
SEO
Search intent, topic clusters, content gaps, metadata — and an order to do them in.
Welcome, nurture, launch and reactivation sequences, with the subject lines to carry them.
Ads
Campaign structure, audience hypotheses, hooks, creative briefs, test matrices.
Funnel
Journey, offers, landing structure, lead magnets — and where people are falling out.
Launch
Pre-launch, launch, post-launch. Milestones, dependencies, and every asset each needs.
Sosy
Runs the channels daily. Posts, answers the DMs, spots the leads, escalates the rest.
The director
He isn’t a chat window waiting for prompts.
Tony assigns the work and comes back when it’s done. You can talk to him out loud — Norwegian, English, Spanish, Portuguese — and the language you speak is not the language he writes in.
“I don’t do posts. I run the department.”
Tony — AI CMO
The gate
Choose the boundary, not blind automation.
Four levels of autonomy. At L0 he only recommends; at L3 he executes inside a scope you drew and nothing outside it. Whatever you pick, voice can’t bypass the gate — and a changed premise voids the approval.
Manual
Recommends. Produces nothing without you.
Draft
Writes and designs. Everything lands as a draft.
Plan
Drafts, then schedules the work into the calendar.
Approved Automation
Executes pre-approved actions inside a fixed scope. Nothing outside it.
Stale, expired, spent or wrongly scoped approvals are refused. Approval binds to a campaign, a version and a person.
One director, eight specialistsHe has a face. They don’t.
